Hermès

8612.318 - 8639.068 David Rosenthal

Right. And building up the Birkin, the Kelly. I mean, for God's sakes, the scarves sell for like $500. Yeah. So, okay, that I think is the most visceral illustration of this. Two other things that I saw in the research, and I think Bernard probably saw here too. Towards the end of Jean-Louis' tenure, he and Hermès started buying and investing in other companies. But why is Hermès doing this?