Hermès

8465.251 - 8487.71 David Rosenthal

And this obviously gets the attention of management and the company that this is happening. And they decide that they are going to, in true Hermes fashion, because it is selling so well, they are going to not only stop selling the product, they're going to take all their supply of it and destroy it. And they come into a board meeting, you know, with all the family members and management.