Acquired
Hermès
David Rosenthal
And you never hear it from the perspective that we're about to tell it. Okay, so here's how the story goes. It's called the late 2000s, early 2010s. And Hermes is selling a canvas beach bag in Japan. And it is flying off the shelves, selling like hotcakes. It's like a equivalent of, call it $150 canvas tote bag beach bag.
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