Hermès

7364.351 - 7391.308 Unnamed Speaker

Right. The Wall Street Journal estimated in 2020 that there's about 120,000 of the combined Birkin and Kelly created each year. So 120,000 bags a year, I mean, if you decide that you want to make another 8,000 of pure profit on each bag, That is tempting, and I think it actually says a lot about Hermes' obsession with conservatism, that they don't meaningfully increase the price.