Hermès

5726.656 - 5748.56 Unnamed Speaker

And it doesn't cost them anything to do that because, I mean, on the one hand, you just say they're being a kind person and gave so much to your house for so long. On the other hand, this is the CEO of Hermes. Right. And I think it's important to realize these individual craftsmen are entirely non-competitive with Hermes. It's a completely different value proposition to the customer. Right.