Hermès

3725.524 - 3750.761 Unnamed Speaker

So I think this is an interesting place to revisit this idea that we talked about on the LVMH episode of luxury versus premium, where premium means you pay more and you get more utility out of a given product. I pay for a bigger storage space on my iPhone and I get more utility out of that. I can store more photos. Luxury means you pay more literally because it doesn't create more utility.