Hermès

3619.008 - 3641.126 Unnamed Speaker

Yes, it's to intentionally... ground the brand in history, in something that they were a part of that is only theirs because nobody else starting today is going to have that as a part of their history. They're leaning into the thing that makes them unique, special, the almost like defensible, durable asset that they have is that they participated in that era that has a nostalgia about it.