Hermès

3419.05 - 3444.712 Unnamed Speaker

It's interesting you say Hermes owns this color. So you are correct that Hermes has selected a non-Pantone color. But what Hermes tries to do is say, well, we own orange. We can't be nailed down by a Pantone specific code. We own orange more broadly. And they've actually gone head to head with the EU. And this has gone to court where it's been determined that, no, you can't own orange.