Hermès

2171.314 - 2194.738 Unnamed Speaker

Yeah. And importantly, it's not just that you're trying to show a label, which is a little bit different than the modern version of luxury. It's that you're trying to have something really nicely crafted. When you show up somewhere, someone should just look at your luggage and go, wow, that is beautiful. Hermes is not yet a recognized brand. So merely slapping Hermes on it won't do the trick.