Acquired
Hermès
David Rosenthal
But, you know, the title says it all. It's related to Hermes. It's related to acquired. It's the splinter in the mind, everything we've been talking about. It includes some ideas like scripting. This is now so commonplace in the NFL and football everywhere, but everybody scripts out your first set of, you know, five, 10, 20 plays, et cetera. Bill Walsh invented that.
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