Acquired
Hermès
David Rosenthal
Right. So for me, that's the splinter in my mind over the last set of months with Hermes is honestly, it's what Acquired is for me and for us. Hermes could go out tomorrow and they could follow the consultants. They could borrow a page from the LVMH playbook and they could vastly increase their sales and profitability overnight. Right.
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