Acquired
Hermès
Unnamed Speaker
It's also for a different audience. Interestingly, 70% of buyers online for all the stuff that you can buy online were new to Hermes. So that's a great strategy for them for e-commerce. You say, look, the special things are the special things. But for people who we want to come experience the brand for the first time. Great. We've got a website for you.
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