Acquired
Hermès
David Rosenthal
This concept landed for me during our Porsche episode, working with Doug DeMuro. There's a class of almost every car that you would ever buy. The old adage is true that the day you drive it off the lot, it's worth 20% less than it was the day when you bought it. For, I don't know what the right word is, luxury cars, collector's cars, rare cars, etc. The opposite is true.
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