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Acquired

Hermès

11915.589 - 11936.161 Unnamed Speaker

Yeah, there's a fine line. There's a gauche-ness to it. Right, exactly. They need to have a price that's high enough to signal this is something really, really special and we are more unique than every other luxury brand who's trying to make similar products and have similar positioning. But also it's not so expensive that it's gauche.

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