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Acquired

Hermès

11762.002 - 11781.656 Unnamed Speaker

And what they call it is creation in reverse. You start designing with the materials, not the end product in mind. And it's kind of the opposite of everything else that Hermes has ever done, which is think about what's the perfect good we can create to solve this problem for a customer. This was like, no, we've got a bunch of scraps. What's fun stuff we can do?

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