Acquired
Hermès
David Rosenthal
Totally. Let's take a step back here. We got to consider the exact opposite case study of this, which is 100% happening to great success, which in a lot of ways is the same thing that the consultants told Jean-Louis back in the day. Look at the rest of the industry. Louis Vuitton, which as we talked about, has the same caliber of heritage and history as Hermes. Yes.
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