Costco

9904.711 - 9924.098 Ben Gilbert

Oh, it's awesome. All right, here's my fourth bull case, and it's actually e-commerce. Bear with me for a minute on this. They're approaching e-commerce in a very Costco way, and they have a bunch of different approaches, but there's two specific ones I want to highlight. One, where they have differentiation, which is on big and bulky items, that's where they're putting a lot of their energy.