Acquired
Costco
Ben Gilbert
My third one is international expansion, exactly as you're saying. In particular, China. There is incredible pent-up demand. So here's an illustration from The Science of Hitting, which is just so good. The average U.S. store has 68,000 members. The first store in China opened in 2019, which popped to 400,000 members within two years. The U.S. at maturity is at 68,000 members.
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