Acquired
Costco
Ben Gilbert
Yes, exactly. I love the concept previous to this episode of CEO math. It's like, get the high-level concepts right and the rest will follow. You talk to someone at Costco and what they tell you is that that costs $3.89. And it's not just $3 things. They'll tell you that that costs $180.89. It's ingrained in the culture that every cent matters.
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