Costco

9016.512 - 9035.106 Ben Gilbert

Okay, let's move on. Let's move on. So a much nicer example is like the fancy mixed nuts that I was talking about earlier. Saw an opportunity to make a better product, work directly with farmers and suppliers and kind of clean up that whole supply chain. They do the same thing in coffee, bring down the price, increase the amount of fair trade stuff going into the little Keurig pods.