Costco

8814.777 - 8832.771 Ben Gilbert

It's, oh, it's different. Oh, people pay to get in there. It's a whole different thing. This isn't just like, whatever the psychology is, Nike is actually willing to sell through Costco until they work through these inventory challenges. And then I'm sure that they won't do business with Costco again for a while. But even Nike, the most brand conscious company in the world, plays ball sometimes.