Acquired
Costco
Ben Gilbert
It's like, here's a thing that you're likely going to spend money on anyway, and this company has decided to put it in here for a lower price. And that works somehow. Yeah. And another big piece of this is that for the majority of suppliers, Costco mandates that the item you sell them is a unique SKU that the shopper can't buy anywhere else. So there's not even any comparison shopping.
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