Costco

8286.264 - 8309.099 David Rosenthal

And this has always been part of the strategy, even going back to the FedMart and Price Club days. Saul and then now Costco doesn't advertise either at all or like very, very minimally. But they very intentionally back in the day tried to get local six o'clock news stories about like, oh, the lines at Costco. Oh, this crazy treasure hunt item at Costco. And it always worked.