Costco

7728.001 - 7742.786 Ben Gilbert

But they've been very clever in figuring out where to put it in the store to make sure that you have to walk by a bunch of other stuff to get. I mean, the fresh food is in the back. Right. It's like if you're coming in for fresh food, congratulations. You get to see all these other cool things that our buyers have managed to find out in the world for you. And of course, you get some of those, too.