Costco

7683.539 - 7710.654 David Rosenthal

If we have a small number of additional ooh-and-ah, wow, one-time items such that every time as a member you come into the store, there's something new and different for you to find and buy at a really low price, that would drive repeat traffic and make coming to Costco more of a novelty, more of an entertainment event. And so today, I think about 25% of their SKUs are these treasure hunt items.