Acquired
Costco
Ben Gilbert
Is that right? Yes. 1998, the executive membership. So what is the executive membership and why are we bothering to spend time on it? Isn't it just a second higher price membership? It is super illustrative of management's thinking. So I love this as a microcosm for all of Costco. So you can spend an extra $60, so total $120 instead of $60.
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