Acquired
Costco
Ben Gilbert
Honestly, it's like maybe my favorite business that we've studied. Let's wait till the end to talk about that. But there's a few more things along the way that happened in the 90s and 2000s before we get to today that I think are important to touch on. We've mentioned logistics a few times, and that the low SKU count means that they can meaningfully simplify their logistics.
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