Costco

6175.296 - 6198.358 Ben Gilbert

Costco essentially has its entire buying team's ethos sort of shopping for you. They're pre-selecting the best one or two items in every category, and consumers are because they do all that work ahead of time, are basically just okay sacrificing selection entirely and saying, yeah, as long as you give us good value on great stuff, we're totally okay with that. That's an important unlock.