Costco

5803.194 - 5827.356 David Rosenthal

So like, yeah, you mentioned, you know, Whole Foods has the 365 house brand, Walmart has their house brand, you know, blah, blah, blah. All these big retailers do. Safeway certainly does. But in a standard retail environment the house brand is going to be one of like five or six or ten different brands of a given product category on the shelves at costco it's one of two three or