Acquired
Costco
David Rosenthal
And maybe the most obviously and perhaps most famously where this comes to bear is in wine and liquor sales. The Kirkland Signature wine, you know, you'll get people who are wine snobs that'll drink Kirkland Signature wine. They're like, yeah, yeah, yeah, it's Costco. But like, this is actually good stuff. And tequila and vodka, it's the same thing.
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