Costco

5673.574 - 5697.452 Ben Gilbert

It sounds so generic. Like, I didn't even put it together when I first moved to Seattle 12 years ago that the Kirkland over there was of Kirkland Signature because Kirkland kind of just meant nothing to me. It meant, you know, what's the Whole Foods version, the 365... Interestingly, over time, Kirkland Signature has come to mean something, and that is a certain level of quality.