Costco

4130.038 - 4159.019 David Rosenthal

They were following the old sort of trade routes of the FedMart playbook of Arizona, Texas, Florida, going out across the South and the Midwest. So what happens next is pretty hilarious. Jeff Brotman cold calls Price Club's head of merchandising. and says, hey, my family and us, we're starting up a Price Club clone up in Seattle. We actually think the Northwest is a great market for this.