Costco

3644.614 - 3663.877 Ben Gilbert

And of course, today, as Costco opens new warehouses, they can very tightly predict how they'll perform because they know how all the other ones perform. And so, sure, there's a lot of upfront money in opening a new store. But once it happens, you sort of know exactly what it's going to mature to and exactly how you're ROI positive on all your fixed costs to invest in that new location.