Acquired
Costco
David Rosenthal
So Saul calls up Hebrew National Hot Dogs and asks them if they can supply them with hot dogs to sell at the stores. And Hebrew says, not only will we sell you hot dogs to sell, we'll supply the cart too. And thus... The Costco $1.50 hot dog and soda deal is born. And still, to this day, it's $1.50 47 years later.
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