Costco

3055.934 - 3085.554 David Rosenthal

So Giles, the wunderkind young CFO, he goes over to the credit union, hammers out a deal whereby any credit union member can qualify for a new quote-unquote group membership plan at Price Club and be allowed to shop there just at slightly higher prices than the business members. It turns out that this does two things. One, this unlocks the gusher of consumers into Price Club.