Costco

2977.37 - 3007.018 David Rosenthal

Right. Super important. Remember, they are not thinking about consumers just yet. However, when they launch the first store, when they open the first price club in San Diego, unlike FedMart, It's not an initial gangbuster success. Turns out it's a lot harder to sell and recruit businesses to come be your customers than it is just putting out a shingle and attracting consumers.