Acquired
Costco
David Rosenthal
It is a huge and immediate success. Their sort of wildest dreams expectations are that they do a million dollars in sales in the first year. The store does $3 million in sales in 1954 in one year. Wow. And why do you get the sense that it worked? It worked because it was already working. This was a no risk bet. Clearly, Fedco had proved the model in L.A.
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