Acquired
Costco
David Rosenthal
I mean, Sam Walton talks about this in Made in America. By the time Walmart was starting, people knew what Fedmarts were. They were expanding across the country. And he was like, oh, great, we're going to draft off the Fedmart brand. And it was the same thing with Kmart. FedMart becomes the first scaled quasi-national discounter. And people are like, what are discounters?
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