Charlie Munger

2041.644 - 2072.391 Charlie Munger

Well, it's hard for us not to love brands since we were lucky enough to buy the See's candy for $20 million as our first acquisition. And we found out fairly quickly that we could raise the price every year by 10% and nobody cared. We didn't make the volumes go up or anything like that. Just made the profits go up. So we've been raising the price by 10% a year for all these 40 years or so.