Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg)

2026.833 - 2047.193 Daniel Ek

And we have our sort of ways of doing that now that we've sort of codified across the company, which I think is pretty unique at this point. But a part of that is also because, so to set the stage is because we had to, because remember everything, unlike many other products, when you're building a company, you can kind of sort of iterate and do stuff. We had to get the entire industry with us.