Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg)

1496.66 - 1519.715 Daniel Ek

And then we kind of struck a friendship and we started jamming on various ideas around how to make music more social. And you weren't even live in the US yet, I don't think. We definitely weren't live. So the sort of secret of Spotify was we sort of seeded one account at a time to get a bunch of influencers to kind of like it. And I think Sean in particular, he kind of used it as a social currency.