612: Screen on Face

6053.14 - 6069.666 Marco Arment

We'll just patiently sit here because, as Marco pointed out, the first one wasn't, with the exception of the gold one, thousands of dollars, right? The first one was in the ballpark price-wise. And they just did like they did with the iPhone. Mature the product. Start diversifying the product line. Eventually, you can make a pretty good Apple Watch for cheaper and just keep iterating on that.