Harvey Mason Jr.

I won't say back to normal because I don't think any of these shows are normal.

The size and scale and scope of the artists and the staging and all the things that happen to put the show together is always unique and exciting.

Last year was extra challenging, but we've not been short in challenges.

We had COVID, we've had other issues, we've had fires, we've had rains.

So this show will be different.

It will be focused on the music and celebrating music.

I'm really proud about last year's show though, to be honest.

We raised almost $25 million for music people who needed help around the fires and their loss.

That money's all been distributed short of just a very small amount.

So proud of what we were able to do last year.

Excited about this year's show.

It's going to be very different and fun.

Just a nomination, to be honest, can create a really large boost for them on their streaming numbers, for their touring numbers.

We've done some different economic studies, and the numbers range, so I won't say a figure.

But the fact is, is the attention, the notice, and the excitement around different artists is evident, and it's definitely extending their opportunity to do other performances, monetize their streaming.

And it's not just the stars, to be honest.

You mentioned all the famous people.

You see Kendrick Lamar there.

It's 95 categories across multiple genres.

We're honoring hundreds of people that are, and it's subjective, but they're being deemed the best in their class for any given year.