Emily Carrion
Appearances
Insights Unlocked
How UX and marketing drive better customer experiences
So how do we break through the noise? And I think the best way to do that is like really authentically knowing what our customer, like, what do they most care about and how do we match an incredible content with knowing them like really intimately, right? Like we know what you care about. We know we have people like you, like we are in this together. Um, and those messages are hard to ignore.
Insights Unlocked
How UX and marketing drive better customer experiences
Uh, but I think that's our challenge, right? Like the world is so noisy. And yet we have something that can make your life better. So how do we make those connection points to do that?
Insights Unlocked
How UX and marketing drive better customer experiences
The way I think about it is that if you want to build credibility as a marketing, a product, or customer success leader, sharing customer feedback is the fastest way to do it because you can't dispute customer feedback as a data point.
Insights Unlocked
How UX and marketing drive better customer experiences
there's some things in marketing that never change, I think always and forever, it'll be our job to deeply understand our customer. Like what do they care about? What makes their life easier? What pain or challenge can we solve? And then our job is how do we connect that to how our product can help them help their company and hopefully help the greater good.
Insights Unlocked
How UX and marketing drive better customer experiences
If we're, we landed at a mission, you know, mission driven company, which thankfully I have. And then what changes is how do we deliver that message? So the channels or the mediums that we have, I mean, one of the things I think that is both fun and really challenging about being a marketer is there's an explosion of channels and they're getting noisier and noisier.