Charan Ranganath

I really find this a fascinating phenomenon. They call it the tip of the tongue phenomenon sometimes. I don't know if this is what you're talking about.

I really find this a fascinating phenomenon. They call it the tip of the tongue phenomenon sometimes. I don't know if this is what you're talking about.

I really find this a fascinating phenomenon. They call it the tip of the tongue phenomenon sometimes. I don't know if this is what you're talking about.

Where you have—you know the information is there. And, I mean, you're aware of something, but it just doesn't—you don't have proof of its existence. You're just working on this complete faith that it exists. There's many reasons why this happened. One of the big ones is you pull out the wrong information.

Where you have—you know the information is there. And, I mean, you're aware of something, but it just doesn't—you don't have proof of its existence. You're just working on this complete faith that it exists. There's many reasons why this happened. One of the big ones is you pull out the wrong information.

Where you have—you know the information is there. And, I mean, you're aware of something, but it just doesn't—you don't have proof of its existence. You're just working on this complete faith that it exists. There's many reasons why this happened. One of the big ones is you pull out the wrong information.

When you pull out the wrong information, what happens is it makes it much harder to find the right information. So in other words, if you're looking for someone named Fred and you accidentally pull out Frank, you know that's not the name. Now Frank is very big in your consciousness, and it's fighting against the other memory that you have. And so as a result, you're going to have some trouble.

When you pull out the wrong information, what happens is it makes it much harder to find the right information. So in other words, if you're looking for someone named Fred and you accidentally pull out Frank, you know that's not the name. Now Frank is very big in your consciousness, and it's fighting against the other memory that you have. And so as a result, you're going to have some trouble.

When you pull out the wrong information, what happens is it makes it much harder to find the right information. So in other words, if you're looking for someone named Fred and you accidentally pull out Frank, you know that's not the name. Now Frank is very big in your consciousness, and it's fighting against the other memory that you have. And so as a result, you're going to have some trouble.

Now later on, what happens is your mindset changes, and you're no longer stuck in that previous mistake, and that's why it can pop up. So what can sometimes happen is that we're looking for something, but then we get the wrong thing, and that leads us so far in the wrong direction that the competition in memory works against us.

Now later on, what happens is your mindset changes, and you're no longer stuck in that previous mistake, and that's why it can pop up. So what can sometimes happen is that we're looking for something, but then we get the wrong thing, and that leads us so far in the wrong direction that the competition in memory works against us.

Now later on, what happens is your mindset changes, and you're no longer stuck in that previous mistake, and that's why it can pop up. So what can sometimes happen is that we're looking for something, but then we get the wrong thing, and that leads us so far in the wrong direction that the competition in memory works against us.

Well, that's another thing that can happen is that you get what's called partial retrieval, where you get a piece of the information but not the whole thing. And again, one of the things that I talk about in the book is this idea that I realized as I was writing it that it's not very intuitive, but memories compete with each other. And this is true for a name.

Well, that's another thing that can happen is that you get what's called partial retrieval, where you get a piece of the information but not the whole thing. And again, one of the things that I talk about in the book is this idea that I realized as I was writing it that it's not very intuitive, but memories compete with each other. And this is true for a name.

Well, that's another thing that can happen is that you get what's called partial retrieval, where you get a piece of the information but not the whole thing. And again, one of the things that I talk about in the book is this idea that I realized as I was writing it that it's not very intuitive, but memories compete with each other. And this is true for a name.

This could be true for a memory for an event. And so if you have learned multiple names that start with the letter K— Now what happens is you have this competition where essentially they're fighting with each other.

This could be true for a memory for an event. And so if you have learned multiple names that start with the letter K— Now what happens is you have this competition where essentially they're fighting with each other.

This could be true for a memory for an event. And so if you have learned multiple names that start with the letter K— Now what happens is you have this competition where essentially they're fighting with each other.

Yeah, and the more similar they are, the harder that competition is, right? Yeah. I want to be clear that proper nouns are exceptionally hard because they're not – the problem is never the name or usually not the name. With me, it's sometimes with my name. It's the name for people. But let's say if the person you're looking for is Catherine, right? It starts with a K.

Yeah, and the more similar they are, the harder that competition is, right? Yeah. I want to be clear that proper nouns are exceptionally hard because they're not – the problem is never the name or usually not the name. With me, it's sometimes with my name. It's the name for people. But let's say if the person you're looking for is Catherine, right? It starts with a K.