Calvin and Air
Appearances
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Worth considering. Okay. But, you know, it would be scary to do all three at the same time.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
The way I thought of the design of the menu was the way the customers think when they sit down.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Okay. Which is order a drink, order an appetizer, and then afterwards focus on like the big piece. Yep. And then the small complimentary piece to go with it. So like I would like drinks, appetizers, specials. Okay. Like the big entrees and then carbs at the end.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
I think we have a section for the specials, yes. And then a section for our dessert, I believe.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
We always thought that the alcohol should be better than it is and would be a huge opportunity if we could improve it. And I mean, we see industry standards being like five to 15%, maybe even 20, right? And we're at less than one. So that's a really big weak point right there.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
So our average food item is $16. Okay. Our most expensive one is $68, the Crying Tiger. Average ticket size is $60 to $80, $80 on the weekends. Takeout is 30%, dine-in is 70%. And our most popular dishes would be the Pad Thai, Pad See You, and Drunken Noodles. And we also do beer and wine, but it's only 1% of our sales.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
I'm okay with putting it. Especially if it's like, you know, a special.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
We really are doing something very similar. We have like wine or specials menu that we give out with the menus, but the table tent, it stays on the table. So no one's ever going to forget. It's always there.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Sometimes. Yeah, we have done it before. We've done it before.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
So we have organic page. It's about 50% of our business, we think. 1,300 reviews, 4.6 stars. Google has 460 reviews at 4.7 stars, Instagram, Facebook. Word of mouth, our customers like to spread the word of mouth a lot. Paid ads, we do Yelp $1,200 a month. We do affiliates, foodie collaborations on Instagram.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Simple solution.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Do you think we could change this coupon card to sign up for our loyalty program and get a free mango sticky rice on your next visit? But you said you like the physical card.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Restaurants, I'm not sure, but cafes, it's normal, right?
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
On their birthdays, they get free sticky rice. Probably every 200 spend, they get a free Thai tea, but we can bump that up if we want.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Average day we do 340 guests, two to three on the weekdays and four to 500 on the weekends.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
It's pretty affordable. I think we're at like $6 or $7. $7 a beer?
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Really happy to be here. Made me feel a lot more comfortable with learning how to scale better and trying to do it the right way the first time.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Welcome. We're the owners of Basil & Co Thai Cuisine in Diamond Bar. 2024, our revenue was $3.5 million. Gross profit was $670,000. Our net margins was 19% and served over 100,000 guests last year.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Would you like to give free items instead of giving percentages off?
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
We especially like to do that on the big holidays, Mother's Day, Valentine's Day, Christmas.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
No, we do not have that yet.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
On a normal basis. Yes. Except for lunch. Lunch, we do that together.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Okay. Ari's is in Azusa. It's actually a little bit bigger. This time we actually have a bigger bar with bar seats. We wanted to put bar seats in this time to make sure that when the guests are waiting outside, sometimes up to an hour, that we have something to sell them at the bar. And also it's a bit bigger, so it's about a 100-seater, going from a 72-seater to a 100-seater.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Grand opening, we actually will not want to do until like six months later. I just want to make sure that we have 100% operating smoothly.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
River prawns, fresh river prawns.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
Seeing Alex finish that red curry in two bites is like, oh yeah, we might need to put that on the menu. That's why we do this.
The Game with Alex Hormozi
How to Turn One Restaurant into a National Brand | Ep 886
I felt like the 1699 or 1695 thing was kind of old school. I just want to make it simple and clean.