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Anu Atluru

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The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1001.969

I'm in... Okay, now I can... Lox Club, I have not.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

108.68

Start with a fun one, which is basically like, you know, the league, the dating app started like 10 plus years ago at this point. So, um, I mean, I don't think everything has to be like super novel. I kind of think that someone should just like make another The League.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1118.012

I don't know. Honestly, that's probably... I don't know how I feel about the name. We can talk about names. I think names are pretty important, but I think it's actually a pretty good idea, to be honest.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1137.429

and just cash flow don't raise money yeah I think that's the big thing now too which is like a lot of the bigger ones they obviously like went the like raise a bunch of venture money route and so they're kind of like locked into that path for the most part so you can like start again and obviously choose a path that is more sustainable and more profitable earlier on and then you like don't even really have to get that big to actually make it a good business for yourself and you can probably still sell it to somebody later

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1192.324

Yeah, and there's always buyers, I feel like, because the base for the existing products is going to continue to churn out. They're going to become irrelevant. But this is a perennial thing, and I don't think the online or digital version of it's going to go away. So I don't even feel like it's not super seasonal or trendy in any way. It's just like...

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1209.964

I kind of feel like it's like a little bit like restaurants, you know, restaurants are cool for like two or three years. And then they're like, you kind of need a new one to try. And like, maybe this is a little bit longer than two to three years because like to build up the network and then have the network effects, it's like valuable for longer.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1222.858

But I do feel like it's probably not that much more than like five or 10 years, you know? So.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1255.6

Yeah, of course.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1281.152

Are you trying to make profiles up?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1287.849

don't give away all my thoughts but okay go ahead it's basically like AI girlfriends and boyfriends but in those niches so oh boy okay yeah I know I know I had to say it it's okay it'll probably happen if it's like I mean I don't know okay just like use a generic app and make a character but I guess it's like I guess it's like wanting a therapist that like fits your you know preferences similarly

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

129.525

Okay, so the League is basically, it's like a dating app. And I think it was started around 2012 or 2013. And the premise is like, okay, if you're a woman who's kind of like ambitious, and you want to get a significant other who is similarly ambitious, and also wants to be with a ambitious, accomplished partner, like, where can you actually find that?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1387.21

I believe that it is going to be an economic thing. What do you mean by that? Well, I believe that people are going to use it and a lot of money is going to be made with it. I don't know if it's going to be like a human improvement engine.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1431.086

What is this tool you're using, Glimpse?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1469.605

Nice. I'm always like surprised. I mean, I'm not surprised, but I don't think like my approach to ever making things is like, look at the trends and the search and like, you know, like it's like, that's super diligent.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1485.436

Will definitely lead to outcomes. But I think it's like, it's kind of the opposite of getting inspiration from something you're observing or thinking or feeling or involved in. And I think for better or worse, I struggle to be inspired enough by data that I find alone.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

150.45

I think the kind of filter underlying the premise when it started was a bit around like, okay, if I go to an Ivy League school or have like a Ivy League-esque job, like I want to meet people who are similarly, you know, pedigreed in a sense. So that was like the original premise. And obviously like whenever... one of these networks gets bigger and bigger. It gets a bit more diluted.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1558.581

What are you suggesting? Are you suggesting it's going to be even more popular? That's the tone of your... I think it's going to be as popular.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1564.983

All right. Fair enough.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1576.508

What's the discourse? The discourse is that it's probably supposed to be more popular because there's this commentary that there's a lot of men spending time on the internet.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1603.245

Um, my idea, shout out to, I think it's Amanda Bradford who made the link.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1646.584

That's it. One more idea. My God. Okay. All right. That was like 30, 30 minute idea. Okay. All right. I'll run through a couple quickly. Okay. So this is, since we're on the AI topic, this is like a really small idea. Okay. So I don't think we need to dive into this one that much, but do you know this app looks maxing that whole like looks maxing? That's not the name of the app.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1666.777

I think it was like you max or something like that. That happened for a while.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1670.98

Okay. So you definitely know it. Like, I'm like, there's probably a version you could do with AI. That's like, like Riz maxing or like charisma maxing, which is like,

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1681.829

The product would be that instead of like you taking a picture of yourself, it would be like the AI is listening to conversations that you have, which I know it's like we've been talking about that for like friend companionship apps and stuff like that. But this is more like as if it was like looking at your text, but it's actually listening to your conversation.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1699.014

And then it'll like score you on all these different like dimensions of social competence, basically. And it'll... It'll say, are you being awkward? Were you being charismatic? You reacted this odd way. I haven't figured out what are all the different metrics. But basically, I feel like people want social feedback a lot, but they don't always get the honest feedback.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1722.28

And I wouldn't say this is a durable product, to be honest. But I do think it's the type of product that could have... a moment around this like, you know, charisma or social skills, awareness rating, like trifecta, which I think does play well as far as like people sharing stuff like this.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

173.411

They start kind of like expanding the criteria and like this actually was pretty successful. And then they ultimately actually sold a match group, I think like a couple of years ago.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1750.814

Not, I mean, I think that's like a whole nother, it's not like, this is not in my opinion, serious enough to like merit a hardware product that goes along with it. I think it's more just like, Oh, it's like an app. Maybe you can like make it background listen, like for some certain conversations, obviously like all privacy disclosures, like,

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1768.407

that's not part of this ideation process, but I think it's just like, okay, let's say I was even having an interview or something, or I was like meeting somebody new for a date. I could be like, how did I perform on this date? Like, which obviously the date is not going to tell you how you performed. So I, I'm a little like, not sure if it's,

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1790.143

Again, the human improvement scale, I don't know how I would rate this idea, but I do feel like it could work if you made it the right way. So I think there are people who are interested in experiments that they think could work for short periods of time. So this would be one of those.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

181.718

And they did some really innovative stuff with pricing too, which is kind of another tangent, but they started like charging like hundreds of dollars, which was kind of unknown for, for dating apps and actually were successful with it. So.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1823.725

I think it's helpful like short term, but I guess my comment is like, I do think like social interaction is a thing that will longterm help you actually improve upon those things. So it's not like you can just constantly be getting a report card on every conversation you're having and then be like, Oh, I'm going to like look in the mirror and get better at this thing.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1839.411

So maybe it's like good for some social awareness. I don't know if it's good for like actually putting that into action longterm.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1882.83

People like report cards. They like astrology-esque things. They like personality test-oriented things. They kind of like IQ test-oriented things. I feel like there's probably some whole horizontal here that's related to all these... It's somewhere between a game and some tangible information.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1923.578

Well, it's probably not like, I don't know. My answer would be just make the thing, which is not an answer that involves a lot of other like research and stuff like that or validation necessarily. But I also don't think it would be that hard to make. I mean, obviously you need to have like some ability to like.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

194.417

I think they tested that, if I'm not mistaken. Like, I don't want to misquote it, so I should probably research it. But I think that's one of the reasons that Match was particularly interested in them as well, because they started doing really innovative stuff with pricing.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1943.186

build the thing but I don't know I think that most of it is just like building the interface that you actually want people to see so like most of it is thinking through what we're talking about which is like what is a report card going to look like what are like the five or six or ten dimensions on which I'm going to give feedback and then maybe it would be thinking about like what are the use cases so

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1965.948

Maybe you'd make it easier for someone to use this by saying, oh, this is for an interview. This is for a date. This is for a party. Give them use cases so they don't feel like this is not normal for them to use it for a particular situation.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1980.438

And then I think you could easily then give examples of someone using it for each of those use cases and what that report card looked like and then create a bunch of content on the basis of all those use cases And obviously that requires a lot of iteration. But then, you know, put it on TikTok, put it on Reels, probably like however you can get it out there.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

1999.87

And if you can make these like compelling little vignettes, basically, I think that's probably how I would think about actually getting people to use it. And then obviously you probably want to make it a like low price, one time paid app if you want to make some money off of it.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2016.118

I don't know, like less than five bucks.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2025.228

I think so too. It's like a game, you know, it's just like a game. Basically you have to like, obviously you got to like hook people to want to use it at least for a couple of times, but totally. Yeah.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2034.335

So that's, it's not the type of thing that I generally would spend my time doing, but I think there are a lot of people who are really good at this and like really enjoy doing this and would be better than me at doing this. And like you said, I think there's like a lot of versions of this that could be done.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2053.409

Do I have a question for you?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2056.928

Um, well, you tell me all the secretive stuff that you're working on right now that you don't want to tell, tell anybody that you're working on.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

206.341

And like, it's a little bit like this is in a sense, like, you know, people are price insensitive for some of these types of products.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2065.474

I mean, that's the question. That's the question I would ask you if we weren't recording the podcast.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2124.676

No, for yourself, but I don't love it. Like to, to actually ask a user to do this.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2134.403

I just, I think this, like, I think the subscription fatigue thing is real, like, and I think that it's primarily about monthly subscriptions. I think that, like, I think I made some tweet about this or whatever, like, I usually like say one sentence things about things that I'm like thinking a lot more about.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2151.943

And then later we'll probably write something longer about or do something with, but I said something like monthly subscriptions are like situationships basically. And like a lot of users that are signing up for monthly subscriptions are just like, okay, I want to try this thing. I don't really know if I want to commit to it.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2167.386

Like either they're trying to kind of do a free trial and cancel it right away. Or they're like, don't end up doing that. And later they're like, shh, oh man, I didn't mean to actually be subscribed. It's just really irritating, I think, for people, and they're kind of in a limbo state.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2181.714

So I do kind of feel like things are going to be pushing towards either, obviously free, people love free, but I think one-time payments, which I think you've talked about before, is a very appealing option. I think lifetime subscriptions, which basically is a one-time payment, is like another way to market that, which is very appealing. I think annual subscriptions are fine too.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2206.036

Like I would love to not even have a monthly option. Like if I were... like selling something on a subscription basis, I'd be like, it's annual or nothing, basically. And I think a lot of people are going to start doing that more. I think there's also this like pay what you want trend that's been happening as well.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2223.926

And I think it's like all from the root of the fact that monthly subscriptions are just like, don't feel good to users anymore. And you want to push people to either like, still be uncommitted entirely or committed entirely in some way. And then obviously, ideally you want them to feel like they got a lot more value than they actually paid.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2244.501

So yeah, I have this, like any product that I'm pricing, I would not be at all interested in doing a monthly subscription. Like if I could avoid it.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2284.649

So that's my... Is there an example of that? It doesn't have to be a tool you're making. But what do you think would be a tool that would fit that business model?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

229.284

So you could buy a Peloton forever or you could get a membership for a month to the league.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2326.133

That's not SaaS, right? It's not exactly software. Is it more like content or?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2346.316

Yeah. Selfishly, I have like... I want people to make a lot more interesting content like than just new podcasts. Like yours is at least like a new format, but I feel like most people are just doing like, let's try to recreate the all in podcast or let's try to like, so you've been doing a lot more live stuff or you were, which is very cool. I think live is actually still very underdone.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2371.824

like particular from growing channels like and then obviously you can start doing a lot more asynchronous content as well um but i want people to like do more novel formats and that could either be like towards live and like much more unscripted which i think you're doing or it can be like more produced and like more high fidelity to some extent which i don't think people are really touching because it requires a lot i don't know it kind of like requires you to like

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2400.82

your heart on the sleeve a little bit more and like put your taste on the line. Like if you're doing something that's like more produced, I feel like people feel more like they're trying and so like it feels like bad if people don't like it. But like I really want somebody to do like the daily show but for like tech slash culture, you know, like tech meets culture.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2419.856

Something like the be real like spot on SNL that like they did. I feel like that's like, you could do a bajillion of those. Like if you created your own or I don't know, just like, I think there's like so many, even like, um, like architectural digest, like home tours, you could totally take that and do it.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2439.908

But like where startup founders live or like, you know, I don't know if investors are like founders who are actually rich would want to like show you that they have money if they were willing to, that would be cool. But I just feel like there's so many different spins that like you could do with, um,

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

245.606

Yeah. I think they like, I don't really know what the interface was like. I actually never used it, but I do think they were like, instead of going for other socials linking, they were going for like LinkedIn and, you know, now they've obviously, obviously expanded a bit more, but I don't know if that's like an important part of it, to be honest.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2518.738

One of the big things too, which you kind of probably figured out is like, I feel like people latch onto a format they think they should do. And then that format probably does not fit their emotional center or like their natural aptitude, like whether it's video or audio or async or live or like short form or long form or group or individual, like whatever the combinations are.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2539.398

And like, I think you need to iterate a lot more on that to find where your emotional like center actually is. And yeah, And presumably, I think live and unscripted and a little more of that, I think, through observation, ended up fitting you better than previous iterations of things you had been doing, which you could do, but I don't think probably was emotionally the right fit for you.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2564.788

And I think people make... like they don't spend enough time iterating on formats to find the thing that they're actually better at and can do more sustainably. And then like, I think people stay too much in the like middle of the bell curve, which is like, okay, what are people generally doing?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2580.154

And I think most of the time you should push to some extreme, like, okay, everybody's doing group, like I think, okay, I should do like live and like try to solo stream or do one-on-one or like some interesting format, or I should like go more produced, higher fidelity, like less often, like, I think that's also good too, to try those things where people haven't really done a lot yet.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

262.171

But I think what's interesting if I were to think about a 2.0 now is like, and you talk about the sum too, or we all, I think anybody who's spending time online is like, what are the new status markers or like how has status markers evolved? So I don't think it's like as simple as like, I had an Ivy league education anymore, or I have this like job at this like consulting firm or investment bank.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2652.085

Yeah. Yeah. I agree. I feel like for the most part should be fun. You know, we don't need to like go do a teardown of Paul Graham's like latest essay or whatever. But not that one. You know, he put out another essay like yesterday or the day before. Yeah. It's like when to, I don't even know what it's called. So something like when to do what you love or something like that. So, you know.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2674.097

there's like some meme about it it's like the bell curve and it's like oh like do what you love on this end and do what you love on this end and in the middle it's like basically like figure out what works you know something like that so totally i think that applies to this too you know it's not like an unheard insight but i think it's probably like pretty consistent it's a great place to end uh thank you for spending time with us today where could people follow your thoughts on the internet

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2704.224

They can follow me where you spend a lot of time on Twitter. Um, and I write long form essays like on my blog or whatever you want to call it. It's at working theories, T H E O R Y S misspelled intentionally.com. Um, but I mean, yeah, just go to my Twitter. You can like find my website and all my links and yeah, my DMS are open.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2730.914

And, uh, thanks for having me on. This was fun. Um, I didn't get to the back half of my ideas, doc. So, you know, for another time, if anybody ends up doing like the leak 2.0 and derivatives thereof, I'm sure we would be curious to know.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

2753.26

Okay. Thanks for having me, Greg.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

282.724

I think that's kind of opened up a bit. So you could do like interesting things with like, honestly, you could make probably like a dating app just for people who are YC founders, but, YC would obviously never do that. But somebody who's in it could probably try to do it. And that's obviously one status filter in the tech startup community now.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

304.659

Obviously, there's Raya, which I think is a bit more general approach.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

310.823

celebrity or adjacent to celebrity I don't think it's like specific enough on what they're actually trying to filter for so I think like a lot of people could actually do this in a bunch of different like modern high status niches I guess so because I have you here and because I know you know a lot about status symbols and internet status symbols oh boy yeah it's coming this is coming

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

351.446

They could. Well, you can do like the hard organizational filters, which is like, okay, what I see as an example, you could go like bigger orgs or smaller orgs. I think like the Theo Fellowship would be too small. probably, it's probably like only like 100 people or something in there. I don't know. But I think there's organizations like that.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

370.253

So you could do it that way, where you're looking for something that's already defined. Or you could obviously do like platforms. So you know, you have some number of hundreds of 1000s of followers on Twitter, or, you know, you're, you're trying to get to that on YouTube.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

382.596

So I think you could also do like, all right, obvious status symbol these days is like, what's your follower count, like on Instagram, or TikTok, or YouTube, or

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

390.498

twitter and you know it's like kind of funny i feel like these days people are like i have a combined 250 000 followers across all platforms so like i don't know there's some interesting ways to think about it that way i think those are probably like the ones that would be easiest to filter for but to be honest i think there's like you know a lot more things where you could be somewhat subjective about your criteria which is just like what influence level do you have or like what circles are you in like

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

418.795

even like looking at the who else follows this person would be like such an interesting metric to figure out like how much clout they essentially have or how much status they essentially have, even if they only have like 5K followers or 10K followers.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

434.649

So, I mean, I'm not gonna list like 10 or 20 that are strictly visible online, but you kind of get the gist of like where you could actually parse it out and find those lanes.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

505.896

You have to tell me what you think your top one or two status symbols are that you're seeing these days too.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

550.698

30-ish, I think. Yeah.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

555.542

Yeah, I don't think so. I mean, I know for sure they raised a seed at the beginning, and I'm sure they did another round, but I'm sure they also got a bunch of equity in Match when they sold.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

588.9

Hundreds a month up to a couple of thousand a month.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

60.386

I appreciate the sentiment. It's always nice to hear positive things about Twitter and not like terrible things about Twitter. And obviously you're a great follow. I mean, these days you're doing a lot of interesting stuff. I won't like give away the hacks of what I've observed that you're doing. But yeah, always like curious what you're thinking about. Love your letter.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

621.092

Yeah, I'm pretty sure they started testing some version of this on Tinder or whatever their other apps are somewhat soon after this.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

663.17

So one reason why I say that and why I think it's interesting is like, okay, obviously with a lot of these products, part of the game is like, how can you actually like get people to be talking about it? Like you could argue that maybe if it's super high status luxury, like, you know, velvet rope stuff, you actually don't want a lot of people talking about it. But I don't know.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

681.579

I kind of think the name of the game these days is you kind of do want it to have some, you know, hanger appeal or whatnot. So like, I think the more specific you make it and the more like remarkable in the sense that people want to talk about it, you make it like the more interesting your early traction will be.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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I wouldn't necessarily say like in the longterm, just YC is an amazing, like, you know, dating app, but like, I think there's something to thinking about, not just like, okay, this is a dating app for pedigreed people. That's like, okay, cool. But it doesn't quite have the same hook.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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People who follow... Oh, like, yeah, I think... So there's like status where it's like I can wear the status myself or there's status like who am I in the room with, right? And so you're like looking at the people who I'm in the room with and implicitly thinking I have high status. So online, you know, that'll be like who else is following me on Twitter?

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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You know, like you're following me on Twitter or Paul Graham's following me on Twitter or whatever. like Elon Musk is following me on Twitter. It's like, okay, even if I only have like tens of thousands of followers, maybe I actually am a high status or accomplished, like up and coming person that is worthy of being included in some pool.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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Yeah. This is already sounding like super, like, super like game the system. Like I'm looking, what is it? Like the trust fund six, five, like blue eyes finance. Honestly, you probably make an app like for that if you actually want it to. But at the same time, I don't know.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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Love when my tweets show up in your letter. So a lot of crossover.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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There's like something between this being crazy and something like also to say that there is a lot of pragmatism in like some of these things that people are actually like subconsciously, if not consciously caring about. So.

The Startup Ideas Podcast

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I'm not on the dating scene either, but like, I don't know enough people are, especially like if you're doing anything in social or if you're online, it's just like, you can't avoid being kind of like slapped in the face with this and like loneliness and dating and how to meet people. So I think it's interesting. Like it's like a giant social experiment.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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Ask like more LA, like Hollywood adjacent.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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I would say. And obviously I feel like a lot of tech people are, have been trying to get onto it and maybe have succeeded or maybe have not succeeded. Um, yeah. I mean, you could do levels, you could do like, you know, 10 K followers I feel like was a thing for a while. And then it's like a hundred K followers and, Now it's probably like a million, depending on how you slice it.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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Okay. Let's start with ideas. All right. So I always have like a bunch of ideas. So I kind of like pared down a few today that I think probably relate to things that people know that I think about as opposed to like the completely off the wall things. And maybe that like anybody could really like take a crack at versus like things that would be hard to do. So, okay.

The Startup Ideas Podcast

The blueprint to build a $340k/mo premium dating app

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Yeah, cheap to launch, like so many distribution channels you can try to hack to get users. Like, although that's, you know, you could talk about retention of those users. But in general, I think there's like a lot more ways to try to get people to use your products.

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And I think like, you know, like probably the top in the top five topics for people between like ages 18 and like 40 is like how to find a partner. So I think people are like, okay, like all the legacy, like wave of dating apps that have been around for the last like 10 to 20 years are feeling like increasingly like desperate and inefficient. So I think people are looking for new things.

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I think like the, we want to do it completely on like offline IRL thing is cool, but I don't think like 100% practical. I do think there's going to continue to be like, you know, an interest in at least doing both things like looking on apps or online and then also doing a lot of the IRL stuff.

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The blueprint to build a $340k/mo premium dating app

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What would you add to it or, or change, change up about it as a married man?