Antoine Le Nel

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. There's no CAC discussion. Why? We only talk about ROI. Because if you talk about CAC, you'll always acquire the worst cohorts.

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. There's no CAC discussion. Why? We only talk about ROI. Because if you talk about CAC, you'll always acquire the worst cohorts.

If you're a good product manager, you don't need an A-B test. You should be able to know what is the right product. I think the less you believe in, the better it is. I have no belief in anything. I have no belief in anything. There's no CAC discussion. Why? We only talk about ROI. Because if you talk about CAC, you'll always acquire the worst cohorts.

I think the idea of localization is completely overrated. Growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else.

I think the idea of localization is completely overrated. Growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else.

I think the idea of localization is completely overrated. Growth is a bidding war. It's a bidding war. It's about whether you're able to bid above everyone else.

You have now arrived at your destination. Antoine, I am so excited for this. First, thank you so much for joining me today. Thank you for having me. Now, we have many mutual friends, mostly also hailing from your start at King. So I want to start with that. When you look at the insanely successful growth of Candy Crush, what did King do well that was instrumental to the success and growth?

You have now arrived at your destination. Antoine, I am so excited for this. First, thank you so much for joining me today. Thank you for having me. Now, we have many mutual friends, mostly also hailing from your start at King. So I want to start with that. When you look at the insanely successful growth of Candy Crush, what did King do well that was instrumental to the success and growth?

You have now arrived at your destination. Antoine, I am so excited for this. First, thank you so much for joining me today. Thank you for having me. Now, we have many mutual friends, mostly also hailing from your start at King. So I want to start with that. When you look at the insanely successful growth of Candy Crush, what did King do well that was instrumental to the success and growth?

I think, first of all, everyone thinks there was a huge amount of luck. I think the idea that what King did really well, I think they've tested extensively everything. So it was a volume game, you know, at some point. They understood that super quickly, saying, you need to try as much as you can. At some point, something will pick up. And I think they did that super, super, super well.

I think, first of all, everyone thinks there was a huge amount of luck. I think the idea that what King did really well, I think they've tested extensively everything. So it was a volume game, you know, at some point. They understood that super quickly, saying, you need to try as much as you can. At some point, something will pick up. And I think they did that super, super, super well.

I think, first of all, everyone thinks there was a huge amount of luck. I think the idea that what King did really well, I think they've tested extensively everything. So it was a volume game, you know, at some point. They understood that super quickly, saying, you need to try as much as you can. At some point, something will pick up. And I think they did that super, super, super well.

And I think then there was this super fast pace. I remember we were launching a game like every quarter, pretty much, we were launching a game. And not all of them were successful, but just like the pace at which we were producing games, releasing the games and so on. I think we did that super, super well.

And I think then there was this super fast pace. I remember we were launching a game like every quarter, pretty much, we were launching a game. And not all of them were successful, but just like the pace at which we were producing games, releasing the games and so on. I think we did that super, super well.

And I think then there was this super fast pace. I remember we were launching a game like every quarter, pretty much, we were launching a game. And not all of them were successful, but just like the pace at which we were producing games, releasing the games and so on. I think we did that super, super well.

The thing you have to get very good at, though, is cutting when you see the data isn't showing signs. How long is enough data or how much data is enough data to know that it wasn't working?

The thing you have to get very good at, though, is cutting when you see the data isn't showing signs. How long is enough data or how much data is enough data to know that it wasn't working?

The thing you have to get very good at, though, is cutting when you see the data isn't showing signs. How long is enough data or how much data is enough data to know that it wasn't working?

I think that's the thing that probably has changed over time at King. I think at the beginning, we were cutting things very quickly. As time went, we started to wait longer and longer. Oh, you know what? Give it another chance. Give it another chance. Give it another chance, you know?

I think that's the thing that probably has changed over time at King. I think at the beginning, we were cutting things very quickly. As time went, we started to wait longer and longer. Oh, you know what? Give it another chance. Give it another chance. Give it another chance, you know?